BetterOnline Services

• Facebook: The Community Hub: We focus on building a community around the  dealership. We manage a primary dealership page with regular updates, running  targeted ad campaigns for new and used inventory. 

• Instagram: The Visual Showroom: Emphasize high-quality, visually appealing content.  Utilize Instagram Stories for behind-the-scenes looks, Reels for engaging short-form  video, and high-resolution photos for grid posts. Shopping tags on vehicle posts can also  drive traffic directly to inventory pages. 

• TikTok: The Engagement Engine: This platform is essential for reaching a younger  demographic and showcasing the dealership's personality. We focus on creating fun,  trend-based videos featuring staff, new models, and service tips. The goal here is brand  awareness and top-of-funnel engagement.  

• YouTube: The Information & Trust Builder: We develop a content strategy centered  around in-depth vehicle walkarounds, model comparisons, "how-to" videos for vehicle  features, and customer testimonials. This positions the dealership as a trusted expert. 

• Google Business Profile: The Local Lead Generator: This is often overlooked but  critically important. We optimize the dealership's GBP with fresh photos, and weekly  posts about specials and events, and  create a robust strategy for generating and  responding to customer reviews. 

• High-Impact Video Content: We include professional-quality vehicle walkarounds, test  drive point-of-view (POV) videos, and short, engaging social media clips.  

• "Behind the Scenes" Authenticity: We showcase the human side of your dealership.  Feature "Meet the Team" spotlights on salespeople, technicians, and support staff. We  can also highlight community involvement and dealership events.  

• User-Generated Content (UGC) & Customer Spotlights: Encourage customers to share  photos with their new cars using a specific hashtag. Reposting this content is a powerful  form of social proof. We can promote a "Customer of the Week", giveaways, and  customer promotions.  

• Educational & Value-Driven Content: We will develop content that is informative and  not just sells. This can include blog posts or videos on topics like "5 Signs Your Brakes  Need Checking," "Leasing vs. Buying Explained," or "How to Maximize Your Trade-in  Value."  

• Inventory Integration: Develop a seamless process for highlighting new arrivals, special  offers, and unique pre-owned vehicles. This should be done creatively, avoiding the  "hard sell" in every post.

• Targeted Advertising Campaigns: We are experts at creating and managing targeted ad  campaigns on Facebook, Instagram, YouTube, TikTok and Google.   

• Social Media Lead Funnels: We will develop strategies to capture leads directly from  your social media platforms, such as using lead forms in Facebook Ads or directing  traffic to specific landing pages on your dealership's website.  

• Clear and concise reporting